Tag Archives: ego and success

Bonus Interview with Maria McCool – Beauty Brand Expert and Founder of Calista Tools



We are excited to feature a bonus interview with one of our long-time clients, Maria Mcool, who will speak about going for the business you love and how to create success in your life. In this episode she shares:

  • How she defied the teachers at school and listened to heart to go for the career of her choice
  • How developed a massive beauty business that is featured on QVC
  • How to sell from the heart with sincerity for great success
  • How personal growth is a life-long process and you are always growing
  • How to stand out in the marketplace and do things differently to make an impact
  • What is BEAUTY BRAVE?
  • Why she loves Jungian Coaching and how it has impacted her business and life

BONUS EPISODE: INTERVIEW WITH BEAUTY BRAND EXPERT, MARIA MCOOL

Maria McCool has never been one to blindly accept the status quo. The co-owner of Calista Grand Salon and Spa and Calista TOOLS began her career by defying the conventional thinking of her high school teachers. She entered herself into cosmetology school before her 16th birthday and was working as a stylist before she graduated high school. Visit Maria’s site at http://Calistatools.com

Maria traveled the world over the first five years of her career training and competing as a stylist. Winning many national and international awards gained her a reputation that attracted many clients and also top beauty companies. They welcomed her on their styling teams and she went city to city demonstrating the latest trends and educating stylists across the country. She excitedly worked with brands such as Paul Mitchell, Perma of Paris and Aveda. McCool believes this is where her knowledge and skill of product development was first born.

At age 23, Maria’s love of business and making her clients look and feel their best lead her to partnering with Donald Moore to open a full-service salon in 1989, Calista – a name chosen because it means “most beautiful”.

Committed to extraordinary services and satisfying customers expectations in a comfortable pleasant environment, Calista expanded to a Grand three-story space in 1998. Along with their staff of 90 beauty professionals, their secret is still the same as day one-the customer is always right, constant training and family-style relationships created with both clients and staff.

In efforts to take her and her teams’ styling skills to a whole new level, Maria received training as an image specialist at FIT and with one of her lead stylists, developed a proprietary system to define personal style through body image, personal style and color choices. She worked with QVC for 10 years to evolve the on-air hosts and guests image. Whether she works with a celebrity, a CEO. a teacher or a mom, she teaches the art of great style because Maria believes everyone benefits from it and deserves it.

Driven by her passion to empower her customers to get salon-styled hair at home with simple to use products and tools that give great results, lead her to the creation of Calista Products and Tools. The brand was launched in 2007 on QVC. Since, the brand has grown to be one of QVC’s top beauty brands, successfully established a space in Direct Response TV and acquired distribution all over the world.

McCool isn’t about to stop designing innovations that serve her growing fan base. She prides herself on making great style easily obtainable to all. She is forever seeking out potential industry breakthroughs and her attention to detail shines through in everything she does.

“Beauty is not about looking perfect, it’s about discovering your unique essence, building your confidence and feeling great from head to toe, inside and out,” says Maria. She has redefined the concept of beauty perfection-through her style services, products, tools/techniques, and award-winning Salon and Spa. Maria sees the beauty in everyone and has a self-described passion to make us fall in love with ourselves-to look in the mirror and think we are perfect just the way we are once we realize our true selves.

Even with her lifetime Beauty Career, Maria manages to thoroughly enjoy her three children and all their sports, hobbies and energy levels which seem to match their mom’s. She was a single mom for over a decade, which gave her more motivation to succeed so she could provide for her family but with enormous faith and spirituality, she truly lives by the theory that possibilities are endless and we can have all that we can imagine with positive thoughts, words and actions. She now enjoys her new married life with the man she always dreamed of. Maria has enormous gratitude for all her blessings. She remains excited about her work “I love the art of transformation,” she says. “after 30 years, still the best reward is seeing women light up with delight when we uncover her true beauty.”

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43: Shame and Guilt of Success and Transcending the Ego



Have you ever felt guilty when you were around family or friends who do not have the same success as you? Do you feel a fear of failure because of judgments of others in your social circle or industry?

In the first of a few episodes on the ego and how it influences your success, we describe how people define success and how the ego limits your business and life.

  • How do you work with the ego?
  • How do you transcend the ego based on Jungian Psychology?
  • How do you stop allowing the guilt of success or fear of failure get in the way of you reaching your dreams?
  • Who is your TRUE SELF and what is possible for life and business?

Thought-provoking series on why you need to deal with the ego, not get rid of it, but also not allow it to drive your will and limit your income, your opportunities, your success and happiness.

Want more? Join us for our new FREE VIDEO COURSE – Unlock Your Hidden Power – 3 Spiritual Principles for the Advancing Woman Entrepreneur.

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